Our partnership
Brand Nu was brought in to create Noreen’s branding, working across strategy, visual identity, packaging, digital and more. Initial collaborative workshops led us to a visual storytelling approach centred around the idea of a piece of jewellery being taken out of its box and the feelings that gesture evokes. These were distilled into four attributes—”Confidence”, “Uniqueness”, “Beauty” or “Being Bold”. Each of these was represented by a different illustration.